Marketing and Promotions Manager Resume Sample

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CONTACT INFORMATION
  • Mr Gavin Smith
  • 737, Mill Lane,
  • San Diego, California, 28207,
  • United States
  • (555)-555-0103
  • example+gavin.smith@1001sampleresumes.com
WORKING EXPERIENCE
  • Esson
  • San Diego, California
  • October 2014 - October 2018
  • Marketing and Promotions Manager
    • Represented company at trade association meetings to promote products.
    • Directed and coordinated product research and development.
    • Managed sales team including setting goals, providing incentives, and evaluating employee performance.
    • Assembled and communicated with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
    • Tracked program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.

  • Reesol
  • San Diego, California
  • October 2010 - October 2014
  • Marketing Manager
    • Consulted publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
    • Represented company at trade association meetings to promote products.
    • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
    • Coordinated activities of departments, such as sales, graphic arts, media, finance, and research.
    • Trained and directed workers engaged in developing and producing advertisements.

  • Pixonda Company
  • San Diego, California
  • October 2007 - October 2010
  • Assistant Marketing Manager
    • Provided presentation and product demonstration support during the introduction of new products and services to field staff and customers.
    • Formulated plans to extend business with established accounts and to transact business as agent for advertising accounts.
    • Monitored and analyzed sales promotion results to determine cost effectiveness of promotion campaigns.
    • Tracked program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
    • Coordinated activities of departments, such as sales, graphic arts, media, finance, and research.

EDUCATIONAL QUALIFICATION
  • Bachelor's Degree
  • Marketing
  • Kimbolton University
  • San Diego, California
  • May 2003 - May 2007
KEY SKILLS

  • Talking to others to convey information effectively.
  • Adjusting actions in relation to others' actions.
  • Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Managing one's own time and the time of others.

QUALIFICATIONS

  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • The ability to communicate information and ideas in speaking so others will understand.
  • The ability to apply general rules to specific problems to produce answers that make sense.
  • The ability to listen to and understand information and ideas presented through spoken words and sentences.


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